PHD reveals plans to gamify its operations
Media agency PHD has revealed plans to gamify its operations with the launch of a new global operating system to encourage user participation and collaboration.
Named Source the new software has been fashioned from game mechanics, doubling as a strategy framework and live-collaboration engine to allow people to work together in real-time.
Designed to mimic a Massively Multiplayer Online game the title enables thousands of people to rank their performance on a central leader board and has been developed with the latest marketing theory in mind.
This includes emphasis on behavioural economins, neiromarketing and marketing meta-analysis.
Mark Holden, worldwide strategy and planning director of PHD said, “Source has been in development for close to two years. It is our attempt to allow everyone within PHD to be able to tap into the PHD mind. We have so many brilliant thinkers across the world, now they can innovate across many other briefs and be celebrated for this. By 1st of January 2013, anyone that joins PHD is also joining an MMO - a 'massively multiplayer online game'.”
Mike Cooper, worldwide CEO of PHD said, “Implementing a gamified system is of huge benefit to our clients, with the best thinking rising to the top. It also fosters strategic planning and promotes the function by implementing it into daily activity”.