NOW TV extends reach with Roku compatibility
Internet television service NOW TV has extended its reach with its launch on the Roku platform, offering owners live streaming access to a host of films and shows normally only available to Sky subscribers.
Roku users who’ve connected their set top box to a telly and wifi can now directly access this content without signing up to a subscription package or embarking on an expensive installation process.
Content will be made available from Sky Movies. Sky 1, Sky Atlantic, Sky Arts & Sky Living and is set to include Sky Sports within the next few months as well.
Simon Creasey, director of NOW TV, commented: “Following today’s launch on Roku, our customers now have another way of streaming their favourite movies to their main TV screen, while continuing to enjoy access out and about via iPad and smartphones. At the same time as we’re rolling NOW TV out to new platforms and devices, we’re also preparing to increase the range and choice of great Sky content that our customers can access.”
Clive Hudson, Roku vice president and general manager, Europe, added: “NOW TV is a tremendous addition to the growing selection of entertainment available from Roku. NOW TV is a really compelling content proposition for UK consumers who want to enjoy watching the latest movies from Sky, and with no long-term contract.”