Apocalypse countdown clock by Additive and Clock looks to see if the Mayans were right

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By Ishbel Macleod, PR and social media consultant

November 28, 2012 | 1 min read

The Mayans believed that the world would end on 21 December 2012, so Additive and Clock have unveiled an apocalypse countdown clock.

‘Clockalypse’ provides suggestion of something nice to do with your last few breaths, and asks the public to put forward their suggestions using the #clockalypse hashtag.

Creator Dave Birss said: “I felt that it may be a waste of time sending out Christmas cards this year because, according to the Mayans, we may not make it that far. So I wanted to make the last four weeks or so of existence as pleasant as possible for everyone.”

Content created with:

Clock Creative Communications Ltd

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