Top Gear Magazine and Somo create iPad app allowing fans to experience the £1.2 million Aston Martin One-77 hypercar

Top Gear Magazine has worked with independent global mobile marketing company Somo to produce its latest app, the Top Gear Aston Martin One-77 Special.

The free-to-download iPad app showcases the £1.2 million hypercar that Aston themselves declared would only ever be driven by billionaire’s lucky enough to acquire one of the 77 ever made. The app was only made possible when Abdulla Al Ketbi invited Top Gear over to test his personal One-77.

The app brings to life the One-77 through a series of interactive chapters which tell the car's story from inception straight through to its Top Gear test drive. Users can enjoy the high-definition photos of the One-77 on the move and beneath the car’s skin via information hotspots.

Top Gear Magazine’s editor-in-chief, Charlie Turner, commented: “The One-77 was the car that Aston Martin said only owners would ever get to drive. Fortunately we met a very generous one, who handed us the keys and pointed in the direction of the desert.

“We wanted readers to experience this car in all its detail, and this app delivers that. We take them through the whole One-77 journey, from design, to manufacturing and testing, allowing them to dig below the surface and see its construction and high-speed testing. Finally, we put them in the most exclusive driving seat on the planet.”

Maani Safa, global innovation director at Somo, added: “Building an iPad app for a brand like Top Gear and specifically a car as amazing as the Aston Martin One-77 was a great pleasure. Through the use of some truly innovative tech we have built an app that really embodies the next generation of publishing – we’ve transformed the magazine and created something that will delight current subscribers and new users alike.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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