Tesco Wines to launch live wine tasting event with #XmasWineSOS
Tesco Wines is set to launch a live wine tasting and Q&A session tonight, created by We Are Social. The campaign, which features the hashtag #XmasWineSOS, will aim to encourage engagement between Tesco Wines’ Twitter fans and the Tesco Wine Community. Tesco’s ‘master of wine’, Laura Jewell, will answer questions via a live video stream, with those who tweet in Christmas wine questions using the hashtag to be in with a chance to win a case of wine for Christmas. Lisa Thomas, marketing manager for Tesco Wine Community, said: “We Are Social has created a campaign that gives customers the opportunity to ask our Master of Wine those niggling festive wine questions they have been searching for an answer to. People have more than enough to worry about at Christmas without the added pressure of matching wine with their Christmas meal. Streaming the tasting and Q&A session live on the site is something new to us, and we are very excited about how our Community members will respond to it.” Deola Laniyan, account director at We Are Social said: “The live video streaming with a live Q&A element will encourage Tesco Wines’ Twitter followers and the Tesco Wine Community members to engage with the Tesco Wines Master of Wine, Laura Jewel in real-time. The aim is to create a conversation between Tesco Wines customers and the experts inside the business."