27 November 2012 - 2:46pm | posted by | 0 comments

Stella Artois revisits Christmas heritage with bespoke Christmas greeting and limited edition bottle design

Alice Eve stars as Christmas Carole Alice Eve stars as Christmas Carole
Stella Artois revisits Christmas heritage with bespoke Christmas greeting and limited edition bottle design

Stella Artois has released interactive Christmas card that can be personalised and sent to friends and family in celebration of the festive season.

The digital greeting aims to re-visit the brand’s heritage as a traditional Christmas beer and takes the form of a Facebook app, entitled Christmas Carole. Starring British actress Alice Eve as Carole, fans can enter a friends name and address to create their message, and then Carole does the rest.

Once the request has been sent Carole arrives virtually at the recipient’s door, where she sings a carol and presents the card’s receiver with a virtual Stella Artois limited-edition Christmas bottle, served in a personalised Chalice glass.

The greeting integrates images of Christmas Carole on her journey with images of the recipient’s own city or town, using Google Street View and Maps technology.

“Stella Artois was originally crafted for Christmas. In celebration, we’re excited to provide our fans with a unique Stella Artois experience that reflects our heritage and style,” said Phil Pick, Marketing Manager for Stella Artois UK. “We think our fans will love this interactive Christmas greeting.”

Stella Artois is also set to roll out a special edition bottle for Christmas, the design features ‘holly’ green glass, and is corked to add a festive feel. Each 75cl bottle is also embossed with the Stella Artois brand name and signature Christmas star, after which with brand was named.

Individual bottles will be available from Sainsbury’s stores with six packs also available at selected stores throughout the UK. A Christmas themed design for all Stella Artois packaging will also be rolled out across major retailers nationwide, with the Christmas star echoed on the festive red box and each individual can featuring a snow white silhouette of the Chalice glass against a red backdrop.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...