McDonald's releases TV campaign to promote Christmas menu

McDonald’s is to roll out a new campaign to promote its Christmas menu.

Created by longstanding ad agency Leo Burnett, the ad portrays a postman as a modern-day Santa Claus, delivering to the public.

Supporting the TV advert will be outdoor activity that extends the postage theme, featuring food photography by Jason Lowe.

Media planning and buying has been delivered by OMD UK, and production for the advert handled by MJZ.

The promotion will run from 28 November through until 1 January.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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