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The Guardian's Three Little Pigs ad wins big at The British Arrow Awards 2012

This year’s British Arrow Craft Awards were announced last night, with The Guardian advert ‘Three Little Pigs’ the major winner on the night.

The awards, which aim to recognise the best of British advertising, named ‘Three Little Pigs’ by BBH as Best Crafted Commercial.

Other winners included The Mill in the CGI category and BBC Sport for it’s ‘BBC 2012 Stadium UK’ animation by Red Bee Media.

The full list of Gold and Silver winners can be viewed below:

GOLD AWARD: ANIMATION

Awarded to Passion Pictures

Product BBC Sport

Title BBC 2012 Stadium UK

Director Pete Candeland

Advertising Agency RKCR/Y&R

Production Company Passion Pictures/ Red Bee Media

SILVER AWARD: ANIMATION

Awarded to Digital Domain

Product Toyota GT86

Title The Real Deal

Director Adam Berg

Advertising Agency Saatchi & Saatchi

Production Company Stink

GOLD AWARD: ACTOR

Awarded to Lewis McGowan

Product John Lewis

Title The Long Wait

Director Dougal Wilson

Advertising Agency adam & eve

Production Company Blink

GOLD AWARD: ACTRESS

Award to Pixie Davies

Product Oreo

Title Explanation

Director Bruno Chiche

Advertising Agency DRAFTFCB London

Production Company Bare Films

GOLD AWARD: EDITING

Awarded to Tim Hardy

Product Paralympics on Channel 4

Title Meet The Superhumans

Director Tom Tagholm

Advertising Agency 4 Creative

Production Company 4 Creative

SILVER AWARD: EDITING

Awarded to Rich Orrick

Product The Guardian

Title Three Little Pigs

Director Ringan Ledwidge

Advertising Agency BBH

Production Company Rattling Stick

GOLD AWARD: LIVE ACTION SFX

Awarded to Simon Ratigan

Product Avios

Title Fly

Director Simon Ratigan

Advertising Agency 101 London

Production Company hla

GOLD AWARD: COSTUME & WARDROBE

Awarded to Rebecca Hale

Product The National Lottery

Title Dreams

Director Martin De Thurah

Advertising Agency AMV BBDO

Production Company Academy

GOLD AWARD: MAKE-UP, HAIR & PROSTHETICS

Awarded to Catherine Scoble

Product Mattessons

Title Hank

Director Andy McLeod

Advertising Agency Saatchi & Saatchi

Production Company Rattling Stick

GOLD AWARD: CINEMATOGRAPHY

Awarded to Mattias Montero

Product Hovis

Title Farmer's Lad

Director Seb Edwards

Advertising Agency Dare

Production Company Academy

SILVER AWARD: CINEMATOGRAPHY

Awarded to Luke Scott

Product Paralympics on Channel 4

Title Meet The Superhumans

Director Tom Tagholm

Advertising Agency 4 Creative

Production Company 4 Creative

GOLD AWARD: CGI

Awarded to The Mill

Product Range Rover Sport

Title Accelerator

Director Johnny Green

Advertising Agency RKCR/Y&R

Production Company Hungry Man

SILVER AWARD: CGI

Awarded to The Mill

Product Audi A6 Avant

Title Hummingbird

Director Daniel Barber

Advertising Agency BBH

Production Company Knucklehead

GOLD AWARD: PRODUCTION DESIGN

Awarded to Max Gottleib

Product Heineken

Title The Switch

Director Martin Krejci

Advertising Agency TBWA Amsterdam

Production Company Stink

SILVER AWARD: PRODUCTION DESIGN

Awarded to Simon Davis

Product The Guardian

Title Three Little Pigs

Director Ringan Ledwidge

Advertising Agency BBH

Production Company Rattling Stick

GOLD AWARD: RECORDED VOICE

Awarded to Thomas Kilroy

Product Thomson Holidays

Title Time For A Holiday

Director Martin De Thurah

Advertising Agency Beattie McGuinness Bungay

Production Company Academy

SILVER AWARD: RECORDED VOICE

Awarded to Emily Watson

Product The National Lottery

Title Dreams

Director Martin De Thurah

Advertising Agency AMV BBDO

Production Company Academy

GOLD AWARD: RECORDED MUSIC

Awarded to Tim Hardy and Tom Tagholm

Product Paralympics on Channel 4

Title Meet The Superhumans

Director Tom Tagholm

Advertising Agency 4 Creative

Production Company 4 Creative

SILVER AWARD: RECORDED MUSIC

Awarded to Ben Leeves

Product Hands Only CPR

Title Vinnie

Director Wayne McClammy

Advertising Agency Grey

Production Company Hungry Man

SILVER AWARD: STUNTS

Awarded to Peter Pedrero

Product Volvo

Title Ballerina Stunt

Director Henry-Alex Rubin

Advertising Agency Forsman & Bodenfors AB

Production Company Smuggler

GOLD AWARD: VFX

Awarded to Paul O’Shea and Rob Walker

Product Nike

Title Game On

Director Adam Berg

Advertising Agency Wieden + Kennedy, Portland

Production Company Smuggler

GOLD AWARD: NEW DIRECTOR

Awarded to Amanda Boyle

Product NSPCC

Title The $#*! Kids Say

Director Amanda Boyle

Advertising Agency Inferno

Production Company Academy / A+

GOLD AWARD: MODEL MAKING

Awarded to Martin Pac

Product Audi A5

Title The Swan

Director Joachim Back

Advertising Agency BBH

Production Company Park Pictures

GOLD AWARD: ACHIEVEMENT IN PRODUCTION

Awarded to Gwilym Gwillim and Rory Fry

Product Paralympics on Channel 4

Title Meet The Superhumans

Director Tom Tagholm

Advertising Agency 4 Creative

Production Company 4 Creative

SILVER AWARD: ACHIEVEMENT IN PRODUCTION

Awarded to Ben Croker and James Guy

Product Nike

Title My Time Is Now

Director Adam Berg

Advertising Agency Wieden + Kennedy

Production Company Stink/Stinkdigital

GOLD AWARD: CASTING

Awarded to Dan Hubbard and Claire Catterson

Product Hovis

Title Farmer's Lad

Director Seb Edwards

Advertising Agency Dare

Production Company Academy

SILVER AWARD: CASTING

Awarded to Des Hamilton

Product Kwik Fit

Title Kwik Fit Campaign

Director Guy Shelmerdine

Advertising Agency DDB London

Production Company Smuggler

GOLD AWARD: COLOURIST

Awarded to Jean-Clement Soret

Product British Airways

Title Aviators

Director Frederic Planchon

Advertising Agency BBH

Production Company Academy

SILVER AWARD: COLOURIST

Awarded to Seamus O’Kane

Product Honda Civic

Title Spark

Director Martin Krejci

Advertising Agency Wieden + Kennedy

Production Company Stink

GOLD AWARD: ORIGINAL MUSIC

Awarded to Marc Bianchi and Bryan Ray Turcotte

Product Nike Free Run

Title I Would Run to You

Director Ringan Ledwidge

Advertising Agency Wieden + Kennedy, Portland

Production Company Rattling Stick

SILVER AWARD: ORIGINAL MUSIC

Awarded to Adam Buxton and Nick Webber

Product Thinkbox

Title Harvey & Rabbit

Director Si & Ad

Advertising Agency The Red Brick Road

Production Company Academy

GOLD AWARD: SOUND DESIGN

Awarded to Jack Sedgwick

Product Honda Civic

Title Spark

Director Martin Krejci

Advertising Agency Wieden + Kennedy

Production Company Stink

SILVER AWARD: SOUND DESIGN

Awarded to Sam Brock and Will Cohen

Product The Guardian

Title Three Little Pigs

Director Ringan Ledwidge

Advertising Agency BBH

Production Company Rattling Stick

GOLD AWARD: DIRECTION

Awarded to Tom Tagholm

Advertiser Channel 4

Product Paralympics on Channel 4

Title Meet The Superhumans

Director Tom Tagholm

Advertising Agency 4 Creative

Production Company 4 Creative

SILVER AWARD: DIRECTION

Awarded to Ringan Ledwidge

Product The Guardian

Title Three Little Pigs

Director Ringan Ledwidge

Advertising Agency BBH

Production Company Rattling Stick

BEST CRAFTED COMMERCIAL

Awarded to The Guardian ‘Three Little Pigs’

Product The Guardian

Title Three Little Pigs

Director Ringan Ledwidge

Advertising Agency BBH

Production Company Rattling Stick

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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