27 November 2012 - 9:51am | posted by | 0 comments

The Guardian's Three Little Pigs ad wins big at The British Arrow Awards 2012

This year’s British Arrow Craft Awards were announced last night, with The Guardian advert ‘Three Little Pigs’ the major winner on the night.

The awards, which aim to recognise the best of British advertising, named ‘Three Little Pigs’ by BBH as Best Crafted Commercial.

Other winners included The Mill in the CGI category and BBC Sport for it’s ‘BBC 2012 Stadium UK’ animation by Red Bee Media.

The full list of Gold and Silver winners can be viewed below:

GOLD AWARD: ANIMATION
Awarded to Passion Pictures

Product BBC Sport
Title BBC 2012 Stadium UK
Director Pete Candeland
Advertising Agency RKCR/Y&R
Production Company Passion Pictures/ Red Bee Media

SILVER AWARD: ANIMATION
Awarded to Digital Domain

Product Toyota GT86
Title The Real Deal
Director Adam Berg
Advertising Agency Saatchi & Saatchi
Production Company Stink

GOLD AWARD: ACTOR
Awarded to Lewis McGowan

Product John Lewis
Title The Long Wait
Director Dougal Wilson
Advertising Agency adam & eve
Production Company Blink

GOLD AWARD: ACTRESS
Award to Pixie Davies

Product Oreo
Title Explanation
Director Bruno Chiche
Advertising Agency DRAFTFCB London
Production Company Bare Films

GOLD AWARD: EDITING
Awarded to Tim Hardy

Product Paralympics on Channel 4
Title Meet The Superhumans
Director Tom Tagholm
Advertising Agency 4 Creative
Production Company 4 Creative

SILVER AWARD: EDITING
Awarded to Rich Orrick

Product The Guardian
Title Three Little Pigs
Director Ringan Ledwidge
Advertising Agency BBH
Production Company Rattling Stick

GOLD AWARD: LIVE ACTION SFX
Awarded to Simon Ratigan

Product Avios
Title Fly
Director Simon Ratigan
Advertising Agency 101 London
Production Company hla

GOLD AWARD: COSTUME & WARDROBE
Awarded to Rebecca Hale

Product The National Lottery
Title Dreams
Director Martin De Thurah
Advertising Agency AMV BBDO
Production Company Academy

GOLD AWARD: MAKE-UP, HAIR & PROSTHETICS
Awarded to Catherine Scoble

Product Mattessons
Title Hank
Director Andy McLeod
Advertising Agency Saatchi & Saatchi
Production Company Rattling Stick

GOLD AWARD: CINEMATOGRAPHY
Awarded to Mattias Montero

Product Hovis
Title Farmer's Lad
Director Seb Edwards
Advertising Agency Dare
Production Company Academy

SILVER AWARD: CINEMATOGRAPHY
Awarded to Luke Scott

Product Paralympics on Channel 4
Title Meet The Superhumans
Director Tom Tagholm
Advertising Agency 4 Creative
Production Company 4 Creative

GOLD AWARD: CGI
Awarded to The Mill

Product Range Rover Sport
Title Accelerator
Director Johnny Green
Advertising Agency RKCR/Y&R
Production Company Hungry Man

SILVER AWARD: CGI
Awarded to The Mill

Product Audi A6 Avant
Title Hummingbird
Director Daniel Barber
Advertising Agency BBH
Production Company Knucklehead

GOLD AWARD: PRODUCTION DESIGN
Awarded to Max Gottleib

Product Heineken
Title The Switch
Director Martin Krejci
Advertising Agency TBWA Amsterdam
Production Company Stink

SILVER AWARD: PRODUCTION DESIGN
Awarded to Simon Davis

Product The Guardian
Title Three Little Pigs
Director Ringan Ledwidge
Advertising Agency BBH
Production Company Rattling Stick

GOLD AWARD: RECORDED VOICE
Awarded to Thomas Kilroy

Product Thomson Holidays
Title Time For A Holiday
Director Martin De Thurah
Advertising Agency Beattie McGuinness Bungay
Production Company Academy

SILVER AWARD: RECORDED VOICE
Awarded to Emily Watson

Product The National Lottery
Title Dreams
Director Martin De Thurah
Advertising Agency AMV BBDO
Production Company Academy

GOLD AWARD: RECORDED MUSIC
Awarded to Tim Hardy and Tom Tagholm

Product Paralympics on Channel 4
Title Meet The Superhumans
Director Tom Tagholm
Advertising Agency 4 Creative
Production Company 4 Creative

SILVER AWARD: RECORDED MUSIC
Awarded to Ben Leeves

Product Hands Only CPR
Title Vinnie
Director Wayne McClammy
Advertising Agency Grey
Production Company Hungry Man

SILVER AWARD: STUNTS
Awarded to Peter Pedrero

Product Volvo
Title Ballerina Stunt
Director Henry-Alex Rubin
Advertising Agency Forsman & Bodenfors AB
Production Company Smuggler

GOLD AWARD: VFX
Awarded to Paul O’Shea and Rob Walker

Product Nike
Title Game On
Director Adam Berg
Advertising Agency Wieden + Kennedy, Portland
Production Company Smuggler

GOLD AWARD: NEW DIRECTOR
Awarded to Amanda Boyle

Product NSPCC
Title The $#*! Kids Say
Director Amanda Boyle
Advertising Agency Inferno
Production Company Academy / A+

GOLD AWARD: MODEL MAKING
Awarded to Martin Pac

Product Audi A5
Title The Swan
Director Joachim Back
Advertising Agency BBH
Production Company Park Pictures

GOLD AWARD: ACHIEVEMENT IN PRODUCTION
Awarded to Gwilym Gwillim and Rory Fry

Product Paralympics on Channel 4
Title Meet The Superhumans
Director Tom Tagholm
Advertising Agency 4 Creative
Production Company 4 Creative

SILVER AWARD: ACHIEVEMENT IN PRODUCTION
Awarded to Ben Croker and James Guy

Product Nike
Title My Time Is Now
Director Adam Berg
Advertising Agency Wieden + Kennedy
Production Company Stink/Stinkdigital

GOLD AWARD: CASTING
Awarded to Dan Hubbard and Claire Catterson

Product Hovis
Title Farmer's Lad
Director Seb Edwards
Advertising Agency Dare
Production Company Academy

SILVER AWARD: CASTING
Awarded to Des Hamilton

Product Kwik Fit
Title Kwik Fit Campaign
Director Guy Shelmerdine
Advertising Agency DDB London
Production Company Smuggler

GOLD AWARD: COLOURIST
Awarded to Jean-Clement Soret

Product British Airways
Title Aviators
Director Frederic Planchon
Advertising Agency BBH
Production Company Academy

SILVER AWARD: COLOURIST
Awarded to Seamus O’Kane

Product Honda Civic
Title Spark
Director Martin Krejci
Advertising Agency Wieden + Kennedy
Production Company Stink

GOLD AWARD: ORIGINAL MUSIC
Awarded to Marc Bianchi and Bryan Ray Turcotte
Product Nike Free Run
Title I Would Run to You
Director Ringan Ledwidge
Advertising Agency Wieden + Kennedy, Portland
Production Company Rattling Stick

SILVER AWARD: ORIGINAL MUSIC
Awarded to Adam Buxton and Nick Webber

Product Thinkbox
Title Harvey & Rabbit
Director Si & Ad
Advertising Agency The Red Brick Road
Production Company Academy

GOLD AWARD: SOUND DESIGN
Awarded to Jack Sedgwick

Product Honda Civic
Title Spark
Director Martin Krejci
Advertising Agency Wieden + Kennedy
Production Company Stink

SILVER AWARD: SOUND DESIGN
Awarded to Sam Brock and Will Cohen

Product The Guardian
Title Three Little Pigs
Director Ringan Ledwidge
Advertising Agency BBH
Production Company Rattling Stick

GOLD AWARD: DIRECTION
Awarded to Tom Tagholm

Advertiser Channel 4
Product Paralympics on Channel 4
Title Meet The Superhumans
Director Tom Tagholm
Advertising Agency 4 Creative
Production Company 4 Creative

SILVER AWARD: DIRECTION
Awarded to Ringan Ledwidge

Product The Guardian
Title Three Little Pigs
Director Ringan Ledwidge
Advertising Agency BBH
Production Company Rattling Stick

BEST CRAFTED COMMERCIAL
Awarded to The Guardian ‘Three Little Pigs’

Product The Guardian
Title Three Little Pigs
Director Ringan Ledwidge
Advertising Agency BBH
Production Company Rattling Stick

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