The Guardian's Three Little Pigs ad wins big at The British Arrow Awards 2012
This year’s British Arrow Craft Awards were announced last night, with The Guardian advert ‘Three Little Pigs’ the major winner on the night.
The awards, which aim to recognise the best of British advertising, named ‘Three Little Pigs’ by BBH as Best Crafted Commercial.
Other winners included The Mill in the CGI category and BBC Sport for it’s ‘BBC 2012 Stadium UK’ animation by Red Bee Media.
The full list of Gold and Silver winners can be viewed below:
GOLD AWARD: ANIMATION
Awarded to Passion Pictures
Product BBC Sport
Title BBC 2012 Stadium UK
Director Pete Candeland
Advertising Agency RKCR/Y&R
Production Company Passion Pictures/ Red Bee Media
SILVER AWARD: ANIMATION
Awarded to Digital Domain
Product Toyota GT86
Title The Real Deal
Director Adam Berg
Advertising Agency Saatchi & Saatchi
Production Company Stink
GOLD AWARD: ACTOR
Awarded to Lewis McGowan
Product John Lewis
Title The Long Wait
Director Dougal Wilson
Advertising Agency adam & eve
Production Company Blink
GOLD AWARD: ACTRESS
Award to Pixie Davies
Product Oreo
Title Explanation
Director Bruno Chiche
Advertising Agency DRAFTFCB London
Production Company Bare Films
GOLD AWARD: EDITING
Awarded to Tim Hardy
Product Paralympics on Channel 4
Title Meet The Superhumans
Director Tom Tagholm
Advertising Agency 4 Creative
Production Company 4 Creative
SILVER AWARD: EDITING
Awarded to Rich Orrick
Product The Guardian
Title Three Little Pigs
Director Ringan Ledwidge
Advertising Agency BBH
Production Company Rattling Stick
GOLD AWARD: LIVE ACTION SFX
Awarded to Simon Ratigan
Product Avios
Title Fly
Director Simon Ratigan
Advertising Agency 101 London
Production Company hla
GOLD AWARD: COSTUME & WARDROBE
Awarded to Rebecca Hale
Product The National Lottery
Title Dreams
Director Martin De Thurah
Advertising Agency AMV BBDO
Production Company Academy
GOLD AWARD: MAKE-UP, HAIR & PROSTHETICS
Awarded to Catherine Scoble
Product Mattessons
Title Hank
Director Andy McLeod
Advertising Agency Saatchi & Saatchi
Production Company Rattling Stick
GOLD AWARD: CINEMATOGRAPHY
Awarded to Mattias Montero
Product Hovis
Title Farmer's Lad
Director Seb Edwards
Advertising Agency Dare
Production Company Academy
SILVER AWARD: CINEMATOGRAPHY
Awarded to Luke Scott
Product Paralympics on Channel 4
Title Meet The Superhumans
Director Tom Tagholm
Advertising Agency 4 Creative
Production Company 4 Creative
GOLD AWARD: CGI
Awarded to The Mill
Product Range Rover Sport
Title Accelerator
Director Johnny Green
Advertising Agency RKCR/Y&R
Production Company Hungry Man
SILVER AWARD: CGI
Awarded to The Mill
Product Audi A6 Avant
Title Hummingbird
Director Daniel Barber
Advertising Agency BBH
Production Company Knucklehead
GOLD AWARD: PRODUCTION DESIGN
Awarded to Max Gottleib
Product Heineken
Title The Switch
Director Martin Krejci
Advertising Agency TBWA Amsterdam
Production Company Stink
SILVER AWARD: PRODUCTION DESIGN
Awarded to Simon Davis
Product The Guardian
Title Three Little Pigs
Director Ringan Ledwidge
Advertising Agency BBH
Production Company Rattling Stick
GOLD AWARD: RECORDED VOICE
Awarded to Thomas Kilroy
Product Thomson Holidays
Title Time For A Holiday
Director Martin De Thurah
Advertising Agency Beattie McGuinness Bungay
Production Company Academy
SILVER AWARD: RECORDED VOICE
Awarded to Emily Watson
Product The National Lottery
Title Dreams
Director Martin De Thurah
Advertising Agency AMV BBDO
Production Company Academy
GOLD AWARD: RECORDED MUSIC
Awarded to Tim Hardy and Tom Tagholm
Product Paralympics on Channel 4
Title Meet The Superhumans
Director Tom Tagholm
Advertising Agency 4 Creative
Production Company 4 Creative
SILVER AWARD: RECORDED MUSIC
Awarded to Ben Leeves
Product Hands Only CPR
Title Vinnie
Director Wayne McClammy
Advertising Agency Grey
Production Company Hungry Man
SILVER AWARD: STUNTS
Awarded to Peter Pedrero
Product Volvo
Title Ballerina Stunt
Director Henry-Alex Rubin
Advertising Agency Forsman & Bodenfors AB
Production Company Smuggler
GOLD AWARD: VFX
Awarded to Paul O’Shea and Rob Walker
Product Nike
Title Game On
Director Adam Berg
Advertising Agency Wieden + Kennedy, Portland
Production Company Smuggler
GOLD AWARD: NEW DIRECTOR
Awarded to Amanda Boyle
Product NSPCC
Title The $#*! Kids Say
Director Amanda Boyle
Advertising Agency Inferno
Production Company Academy / A+
GOLD AWARD: MODEL MAKING
Awarded to Martin Pac
Product Audi A5
Title The Swan
Director Joachim Back
Advertising Agency BBH
Production Company Park Pictures
GOLD AWARD: ACHIEVEMENT IN PRODUCTION
Awarded to Gwilym Gwillim and Rory Fry
Product Paralympics on Channel 4
Title Meet The Superhumans
Director Tom Tagholm
Advertising Agency 4 Creative
Production Company 4 Creative
SILVER AWARD: ACHIEVEMENT IN PRODUCTION
Awarded to Ben Croker and James Guy
Product Nike
Title My Time Is Now
Director Adam Berg
Advertising Agency Wieden + Kennedy
Production Company Stink/Stinkdigital
GOLD AWARD: CASTING
Awarded to Dan Hubbard and Claire Catterson
Product Hovis
Title Farmer's Lad
Director Seb Edwards
Advertising Agency Dare
Production Company Academy
SILVER AWARD: CASTING
Awarded to Des Hamilton
Product Kwik Fit
Title Kwik Fit Campaign
Director Guy Shelmerdine
Advertising Agency DDB London
Production Company Smuggler
GOLD AWARD: COLOURIST
Awarded to Jean-Clement Soret
Product British Airways
Title Aviators
Director Frederic Planchon
Advertising Agency BBH
Production Company Academy
SILVER AWARD: COLOURIST
Awarded to Seamus O’Kane
Product Honda Civic
Title Spark
Director Martin Krejci
Advertising Agency Wieden + Kennedy
Production Company Stink
GOLD AWARD: ORIGINAL MUSIC
Awarded to Marc Bianchi and Bryan Ray Turcotte
Product Nike Free Run
Title I Would Run to You
Director Ringan Ledwidge
Advertising Agency Wieden + Kennedy, Portland
Production Company Rattling Stick
SILVER AWARD: ORIGINAL MUSIC
Awarded to Adam Buxton and Nick Webber
Product Thinkbox
Title Harvey & Rabbit
Director Si & Ad
Advertising Agency The Red Brick Road
Production Company Academy
GOLD AWARD: SOUND DESIGN
Awarded to Jack Sedgwick
Product Honda Civic
Title Spark
Director Martin Krejci
Advertising Agency Wieden + Kennedy
Production Company Stink
SILVER AWARD: SOUND DESIGN
Awarded to Sam Brock and Will Cohen
Product The Guardian
Title Three Little Pigs
Director Ringan Ledwidge
Advertising Agency BBH
Production Company Rattling Stick
GOLD AWARD: DIRECTION
Awarded to Tom Tagholm
Advertiser Channel 4
Product Paralympics on Channel 4
Title Meet The Superhumans
Director Tom Tagholm
Advertising Agency 4 Creative
Production Company 4 Creative
SILVER AWARD: DIRECTION
Awarded to Ringan Ledwidge
Product The Guardian
Title Three Little Pigs
Director Ringan Ledwidge
Advertising Agency BBH
Production Company Rattling Stick
BEST CRAFTED COMMERCIAL
Awarded to The Guardian ‘Three Little Pigs’
Product The Guardian
Title Three Little Pigs
Director Ringan Ledwidge
Advertising Agency BBH
Production Company Rattling Stick
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