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The Guardian's Three Little Pigs ad wins big at The British Arrow Awards 2012

This year’s British Arrow Craft Awards were announced last night, with The Guardian advert ‘Three Little Pigs’ the major winner on the night. The awards, which aim to recognise the best of British advertising, named ‘Three Little Pigs’ by BBH as Best Crafted Commercial. Other winners included The Mill in the CGI category and BBC Sport for it’s ‘BBC 2012 Stadium UK’ animation by Red Bee Media. The full list of Gold and Silver winners can be viewed below: GOLD AWARD: ANIMATION Awarded to Passion Pictures Product BBC Sport Title BBC 2012 Stadium UK Director Pete Candeland Advertising Agency RKCR/Y&R Production Company Passion Pictures/ Red Bee Media SILVER AWARD: ANIMATION Awarded to Digital Domain Product Toyota GT86 Title The Real Deal Director Adam Berg Advertising Agency Saatchi & Saatchi Production Company Stink GOLD AWARD: ACTOR Awarded to Lewis McGowan Product John Lewis Title The Long Wait Director Dougal Wilson Advertising Agency adam & eve Production Company Blink GOLD AWARD: ACTRESS Award to Pixie Davies Product Oreo Title Explanation Director Bruno Chiche Advertising Agency DRAFTFCB London Production Company Bare Films GOLD AWARD: EDITING Awarded to Tim Hardy Product Paralympics on Channel 4 Title Meet The Superhumans Director Tom Tagholm Advertising Agency 4 Creative Production Company 4 Creative SILVER AWARD: EDITING Awarded to Rich Orrick Product The Guardian Title Three Little Pigs Director Ringan Ledwidge Advertising Agency BBH Production Company Rattling Stick GOLD AWARD: LIVE ACTION SFX Awarded to Simon Ratigan Product Avios Title Fly Director Simon Ratigan Advertising Agency 101 London Production Company hla GOLD AWARD: COSTUME & WARDROBE Awarded to Rebecca Hale Product The National Lottery Title Dreams Director Martin De Thurah Advertising Agency AMV BBDO Production Company Academy GOLD AWARD: MAKE-UP, HAIR & PROSTHETICS Awarded to Catherine Scoble Product Mattessons Title Hank Director Andy McLeod Advertising Agency Saatchi & Saatchi Production Company Rattling Stick GOLD AWARD: CINEMATOGRAPHY Awarded to Mattias Montero Product Hovis Title Farmer's Lad Director Seb Edwards Advertising Agency Dare Production Company Academy SILVER AWARD: CINEMATOGRAPHY Awarded to Luke Scott Product Paralympics on Channel 4 Title Meet The Superhumans Director Tom Tagholm Advertising Agency 4 Creative Production Company 4 Creative GOLD AWARD: CGI Awarded to The Mill Product Range Rover Sport Title Accelerator Director Johnny Green Advertising Agency RKCR/Y&R Production Company Hungry Man SILVER AWARD: CGI Awarded to The Mill Product Audi A6 Avant Title Hummingbird Director Daniel Barber Advertising Agency BBH Production Company Knucklehead GOLD AWARD: PRODUCTION DESIGN Awarded to Max Gottleib Product Heineken Title The Switch Director Martin Krejci Advertising Agency TBWA Amsterdam Production Company Stink SILVER AWARD: PRODUCTION DESIGN Awarded to Simon Davis Product The Guardian Title Three Little Pigs Director Ringan Ledwidge Advertising Agency BBH Production Company Rattling Stick GOLD AWARD: RECORDED VOICE Awarded to Thomas Kilroy Product Thomson Holidays Title Time For A Holiday Director Martin De Thurah Advertising Agency Beattie McGuinness Bungay Production Company Academy SILVER AWARD: RECORDED VOICE Awarded to Emily Watson Product The National Lottery Title Dreams Director Martin De Thurah Advertising Agency AMV BBDO Production Company Academy GOLD AWARD: RECORDED MUSIC Awarded to Tim Hardy and Tom Tagholm Product Paralympics on Channel 4 Title Meet The Superhumans Director Tom Tagholm Advertising Agency 4 Creative Production Company 4 Creative SILVER AWARD: RECORDED MUSIC Awarded to Ben Leeves Product Hands Only CPR Title Vinnie Director Wayne McClammy Advertising Agency Grey Production Company Hungry Man SILVER AWARD: STUNTS Awarded to Peter Pedrero Product Volvo Title Ballerina Stunt Director Henry-Alex Rubin Advertising Agency Forsman & Bodenfors AB Production Company Smuggler GOLD AWARD: VFX Awarded to Paul O’Shea and Rob Walker Product Nike Title Game On Director Adam Berg Advertising Agency Wieden + Kennedy, Portland Production Company Smuggler GOLD AWARD: NEW DIRECTOR Awarded to Amanda Boyle Product NSPCC Title The $#*! Kids Say Director Amanda Boyle Advertising Agency Inferno Production Company Academy / A+ GOLD AWARD: MODEL MAKING Awarded to Martin Pac Product Audi A5 Title The Swan Director Joachim Back Advertising Agency BBH Production Company Park Pictures GOLD AWARD: ACHIEVEMENT IN PRODUCTION Awarded to Gwilym Gwillim and Rory Fry Product Paralympics on Channel 4 Title Meet The Superhumans Director Tom Tagholm Advertising Agency 4 Creative Production Company 4 Creative SILVER AWARD: ACHIEVEMENT IN PRODUCTION Awarded to Ben Croker and James Guy Product Nike Title My Time Is Now Director Adam Berg Advertising Agency Wieden + Kennedy Production Company Stink/Stinkdigital GOLD AWARD: CASTING Awarded to Dan Hubbard and Claire Catterson Product Hovis Title Farmer's Lad Director Seb Edwards Advertising Agency Dare Production Company Academy SILVER AWARD: CASTING Awarded to Des Hamilton Product Kwik Fit Title Kwik Fit Campaign Director Guy Shelmerdine Advertising Agency DDB London Production Company Smuggler GOLD AWARD: COLOURIST Awarded to Jean-Clement Soret Product British Airways Title Aviators Director Frederic Planchon Advertising Agency BBH Production Company Academy SILVER AWARD: COLOURIST Awarded to Seamus O’Kane Product Honda Civic Title Spark Director Martin Krejci Advertising Agency Wieden + Kennedy Production Company Stink GOLD AWARD: ORIGINAL MUSIC Awarded to Marc Bianchi and Bryan Ray Turcotte Product Nike Free Run Title I Would Run to You Director Ringan Ledwidge Advertising Agency Wieden + Kennedy, Portland Production Company Rattling Stick SILVER AWARD: ORIGINAL MUSIC Awarded to Adam Buxton and Nick Webber Product Thinkbox Title Harvey & Rabbit Director Si & Ad Advertising Agency The Red Brick Road Production Company Academy GOLD AWARD: SOUND DESIGN Awarded to Jack Sedgwick Product Honda Civic Title Spark Director Martin Krejci Advertising Agency Wieden + Kennedy Production Company Stink SILVER AWARD: SOUND DESIGN Awarded to Sam Brock and Will Cohen Product The Guardian Title Three Little Pigs Director Ringan Ledwidge Advertising Agency BBH Production Company Rattling Stick GOLD AWARD: DIRECTION Awarded to Tom Tagholm Advertiser Channel 4 Product Paralympics on Channel 4 Title Meet The Superhumans Director Tom Tagholm Advertising Agency 4 Creative Production Company 4 Creative SILVER AWARD: DIRECTION Awarded to Ringan Ledwidge Product The Guardian Title Three Little Pigs Director Ringan Ledwidge Advertising Agency BBH Production Company Rattling Stick BEST CRAFTED COMMERCIAL Awarded to The Guardian ‘Three Little Pigs’ Product The Guardian Title Three Little Pigs Director Ringan Ledwidge Advertising Agency BBH Production Company Rattling Stick

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