The Coca-Cola Company has been revealed as the winner of the Creative Marketer of the Year Award at The Cannes Lions International Festival of Creativity in 2013.
Philip Thomas, chief executive of Cannes Lions, said: “The Coca-Cola Company’s restless pursuit of creative innovation in the marketing of its brands across multiple platforms in many different territories has been honoured at Cannes for many years.
“Most noticeable, when looking at its Lion winners, there is the perfect balance between the careful, consistent management of global brands and freedom given to local teams to adapt and innovate for their markets. We congratulate Coca-Cola and its agency partners for the well-deserved achievement in keeping the business at the forefront of brand marketing thinking, and look forward to honouring them in Cannes.”
The Coca-Cola Company picked up more than 100 Lions across different advertising and communication disciplines since it won its first Cannes Lion back in 1967.
Joe Tripodi, executive vice president and chief marketing and commercial officer of The Coca-Cola Company, said: “Creativity has been and always will be at the heart of our brands. It fuels our business – with consumers, fans, agencies and partners all over the world. We are honoured by this recognition and grateful to our agencies and partners who inspire and make us better.”