27 November 2012 - 3:52pm | posted by | 0 comments

BBH and Wieden duke it out - but Three Little Pigs wins 'best of the year' accolade from US mag

In Cannes this summer Sir John Hegarty and Dan Wieden took the stage together to celebrate the 30th anniversaries of Bartle Bogle Hegarty and Wieden + Kennedy, founded within weeks of each other in 1982.

The two men are still vying to produce the great advertising of the new century, says US magazine Adweek, and in 2012, BBH and W+K did just that—creating between them five of the year's 10 best commercials, including the top two, just chosen by Adweek.

Their superlative work on the top two is joined by an assortment of other brilliant spots, says the mag, covering a wide range of products, styles, ideas and executions.

Says Adweek, "There are death-defying stunts and political manifestos; fairy tales and magic tricks; heroic women and utterly foolish men. There's the daring and the goofy; the inspirational and the indelible; the outsized and the obscure. All the spots reaffirm the joy in commercials that are meant to be savored, not sidestepped."

Hegarty sold his remaining stake in the agency to Publicis Groupe the month after Cannes. But what a swan song it was. "Three Little Pigs," BBH's masterpiece for The Guardian, edges out W+K's "Jogger" for Nike as Adweek's pick for the year's best ad.You can see both here. Some commentators have hailed "Three Little Pigs"; spotlighting the Guardian's open journalism, as as the best TV spot of all time. Congrats , again, to Sir John.

Click on the source link to see the rest of Adweek's top 10.

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