Diversity Travel to work with Forster Communications to build a marketing strategy

Fully integrated travel management service Diversity Travel has selected Forster Communications to provide marketing consultancy and advice in order to support the business’ rapid growth.

Specialising in charity and the not-for-profit sector, Diversity Travel has now tasked the agency with a project covering analysis of the market and stakeholder research. Activity will also include developing a brand story which will be used across Diversity Travel’s marketing collateral.

Implementation of the new strategy will begin in January 2013, with Forster Communications assisting with the initial stages of the roll out to ensure effective execution.

Speaking of the hire, Sarah Burrows, director at Diversity Travel, commented: “Forster Communications impressed us with their heritage in the sector and alternative approach to working together. We look forward to working closely with them on the plan and implementing a new phase of marketing in 2013.”

Forster Communications director Peter Gilheany, added: “Diversity Travel is an ambitious and ethical business that helps charities manage difficult travel plans such as last minute changes or specific requirements for disabled staff members. We will be working closely with them over the coming months to look at ways to make the most of existing assets and create brand new marketing campaigns to help them showcase their offering in a competitive market.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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