26 November 2012 - 2:19pm | posted by | 0 comments

Currys PC World to roll out 'Look Good this Christmas' idents with Sky Entertainment sponsorship

Currys PC World is to release a series of idents through its’ 'look good this Christmas’ sponsorship campaign of Entertainment on Sky.

The idents, created by M&C Saatchi, will consist of two at 20 seconds in length, two at 15 seconds, one at 10 seconds and another two at five seconds, which will run at the start and end of a Sky Entertainment categorized programme.

Andrea Silver, marketing director at Currys PC World, said that the Christmas offering through Sky’s Entertainment offer gave it a “family presence” that would allow the brand to connect to its target audience.

Elspeth Lynn, executive creative director at M&C Saatchi, added: “These spots encapsulate the brand personality and the insight that everyone wants to be the hero and find the perfect gift that makes them look good, not just make the recipient happy.”

The media company behind the sponsorship campaign, which begins on 27 November, is Walker Media.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sterling Bank - Arsenal FC Partnership

06/05/2015
Challenge Sterling Bank needed to pull together an advert...

What's Yours is Mined

06/05/2015
Despite being one of the country’s largest economic...

MAY THE 4TH BE WITH YOU

06/05/2015
Xbox wanted to do something different to celebrate Star...

New Bailey

05/05/2015
New Bailey is a high value, high-density corporate centre...

Carluccio’s serves up new website and brand positioning created by Delete

05/05/2015
Kentico Partner: Delete   Global high street restaurant...