26 November 2012 - 2:19pm | posted by | 0 comments

Currys PC World to roll out 'Look Good this Christmas' idents with Sky Entertainment sponsorship

Currys PC World is to release a series of idents through its’ 'look good this Christmas’ sponsorship campaign of Entertainment on Sky.

The idents, created by M&C Saatchi, will consist of two at 20 seconds in length, two at 15 seconds, one at 10 seconds and another two at five seconds, which will run at the start and end of a Sky Entertainment categorized programme.

Andrea Silver, marketing director at Currys PC World, said that the Christmas offering through Sky’s Entertainment offer gave it a “family presence” that would allow the brand to connect to its target audience.

Elspeth Lynn, executive creative director at M&C Saatchi, added: “These spots encapsulate the brand personality and the insight that everyone wants to be the hero and find the perfect gift that makes them look good, not just make the recipient happy.”

The media company behind the sponsorship campaign, which begins on 27 November, is Walker Media.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...