Currys PC World to roll out 'Look Good this Christmas' idents with Sky Entertainment sponsorship

Currys PC World is to release a series of idents through its’ 'look good this Christmas’ sponsorship campaign of Entertainment on Sky.

The idents, created by M&C Saatchi, will consist of two at 20 seconds in length, two at 15 seconds, one at 10 seconds and another two at five seconds, which will run at the start and end of a Sky Entertainment categorized programme.

Andrea Silver, marketing director at Currys PC World, said that the Christmas offering through Sky’s Entertainment offer gave it a “family presence” that would allow the brand to connect to its target audience.

Elspeth Lynn, executive creative director at M&C Saatchi, added: “These spots encapsulate the brand personality and the insight that everyone wants to be the hero and find the perfect gift that makes them look good, not just make the recipient happy.”

The media company behind the sponsorship campaign, which begins on 27 November, is Walker Media.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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