The British Horse Society has launched its new look website after commissioning digital agency E3 to devise a new digital destination for the equestrian charity.
Acting as a repository for information on all things equine the site includes help and advice on horse welfare, safety, rights of way, education and examinations and is intended to enable the charity to more easily interact more easily with users.
Work entailed creation of a new home page in addition to regional landing pages and enhanced search functionality, as well as an e-commerce membership system and online administration options.
This forms part of an ongoing modernisation programme by the society, orchestrated by IndigoBlue, that will entail development of a fully personalised membership area in 2013.
Emma Day, director of marketing, membership and communications at the British Horse Society said: “Working with e3 has been a really positive experience. They embraced 12 departments and a wide remit of competing business demands and found a way to present information to fulfil our charitable objectives and meet the needs of our customers and members with clear user journeys.
"Feedback has been extremely positive around design, navigation and functionality and we look forward to working with e3 on many future developments to bring more benefits to our members”.
Nicola Hinds, head of strategy, e3 said: “e3 worked closely with the British Horse Society stakeholders, IndigoBlue and other partners to develop a fluid user experience and technically robust site. A full and effective online membership process was key to this delivery."