26 November 2012 - 4:33pm | posted by | 0 comments

brainstrust appoints Aberfield Communications for PR

brainstrust appoints Aberfield Communications for PRbrainstrust appoints Aberfield Communications for PR

Cancer charity brainstrust has announced the appointment of Aberfield Communications to handle its PR.

The agency has been briefed to raise awareness of the charity’s biggest fundraising event to date.

Stephen Venables, patron of brainstrust and the first Briton to reach the summit of Everest without supplementary oxygen, will join his three fellow climbers from the US and Canada to recount their tales from the top of the mountain at the one-off event on 14 March 2013 at the Royal Geographical Society, with all funds raised from the £20 talk to go to brainstrust.

Will Jones, director of brainstrust, said: “This is a huge event for us so PR support is crucial to get people talking about it and ultimately buying tickets. With their impressive charity PR credentials, we’re delighted to have Aberfield on board.

Phil Reed, managing director at Aberfield, added: “We’ll use our expertise to encourage people to attend this fantastic event and donate towards vital research that will improve the effective treatment of brain cancer.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...