26 November 2012 - 1:54pm Updated | posted by | 0 comments

Belvedere unveils AIDS awareness Twitter campaign with Essence

Belvedere unveils AIDS awareness Twitter campaign with EssenceBelvedere unveils AIDS awareness Twitter campaign with Essence

Vodka brand Belvedere is working with digital agency Essence to raise awareness of World AIDS Day on 1 December 2012.

The campaign gives consumers the chance to win a case of the vodka, by tweeting a message that helps to raise AIDS awareness along with their office name as a hashtag. The office with the most hashtags will win the case of Belvedere.

Nick Ambridge, senior manager at Belvedere, said: “AIDS is an issue that can and should be addressed by everyone. Through our Special Edition (RED) bottle, we at Belvedere are committed to raising awareness around this pressing issue. This campaign designed by Essence will allow our customers to show their support and increase shares of World AIDS Day messages while engaging with our brand in a way that’s convenient and familiar for them. We are confident that this campaign will play a key part in raising the profile of World AIDS Day this year.”

Hal Stokes, social media director at Essence, added: “This campaign from Belvedere is a perfect example of how a community can be drawn together around something of shared importance. The great results from last year’s campaign show it is more than possible to drum up awareness and support on Twitter if done correctly, and we believe we will be able to achieve similar results this year. The campaign will not only benefit the brand but will also promote a very worthy cause and we are delighted to be working with Belvedere to raise awareness of this important issue.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...