26 November 2012 - 1:54pm | posted by | 0 comments

Belvedere unveils AIDS awareness Twitter campaign with Essence

Belvedere unveils AIDS awareness Twitter campaign with EssenceBelvedere unveils AIDS awareness Twitter campaign with Essence

Vodka brand Belvedere is working with digital agency Essence to raise awareness of World AIDS Day on 1 December 2012.

The campaign gives consumers the chance to win a case of the vodka, by tweeting a message that helps to raise AIDS awareness along with their office name as a hashtag. The office with the most hashtags will win the case of Belvedere.

Nick Ambridge, senior manager at Belvedere, said: “AIDS is an issue that can and should be addressed by everyone. Through our Special Edition (RED) bottle, we at Belvedere are committed to raising awareness around this pressing issue. This campaign designed by Essence will allow our customers to show their support and increase shares of World AIDS Day messages while engaging with our brand in a way that’s convenient and familiar for them. We are confident that this campaign will play a key part in raising the profile of World AIDS Day this year.”

Hal Stokes, social media director at Essence, added: “This campaign from Belvedere is a perfect example of how a community can be drawn together around something of shared importance. The great results from last year’s campaign show it is more than possible to drum up awareness and support on Twitter if done correctly, and we believe we will be able to achieve similar results this year. The campaign will not only benefit the brand but will also promote a very worthy cause and we are delighted to be working with Belvedere to raise awareness of this important issue.”

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