Scottish Women’s Aid campaign launches to highlight the effects of domestic abuse
The Scottish Women's Aid's winter campaign, Together We Can Stop It, has launched today, aiming to highlight the effects of domestic abuse by telling the stories of victims.
Six recordings have been used to tell the stories of women struggling to walk away from violent relationships, four of which came directly from case-study interviews conducted by Rachel Pain from Durham University.
The three-phase campaign has been supported by the Crown Office and Procurator Fiscal Service (COPFS), the Scottish Violence Reduction Unit (VRU), domestic abuse advocacy service Assist, and by Strathclyde Police and Police Scotland.
The following phases will be released on the International Day for the Elimination of Violence Against Women and the first of 16 Days of Action to Eliminate Violence Against Women.
The image created for the first phase of the campaign has used the words regularly spoken by domestic abuse victims. Rachel Pain noted that one of the common themes that emerged throughout the report was the fear experienced by victims of domestic abuse, and the complete isolation effected by the abuser’s behaviour.
Lily Greenan, manager of Scottish Women's Aid, said: "Domestic abuse is about so much more than any one incident, we hear from women who tell us that they and their families live in fear each and every day.
"Responses from the police and justice system are improving all the time, but we need everyone to come together to play a part in ending domestic abuse.
"The support of friends and family is often what gives women the strength to seek help in the first place."
The campaign has also featured a bespoke website created by Glasgow based agency creative agency Do Good.