Bassetts preparing to launch £1.2 million campaign in the New Year

Bassetts has announced it will launch a £1.2 million TV campaign to support its Soft & Chewy vitamins brand .

Created by Bray Leino, the 10 and 20-second ads will air across multiple television channels throughout January as it promotes the children’s range

The news comes as the brand, currently valued at £10 million, revealed that it had experienced a 25 per cent growth for the two years leading to October.

Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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