Heinz has launched a BattleBeanz gaming app on Facebook, where players aim to guess where their opponent’s beans are and ‘splat’ them.
Created by We Are Social, the Battleship-esque game is allowing users the chance to win ‘Beanie’ prizes up until today, although the game will still be available until May.
The winner of game are automatically entered into a prize draw to win a Tefal Toast ‘n’ Beans toaster which warms your toast and beans at the same time, or a Heinz Beanz branded plate and 415g can.
Katie Bleach, marketing controller at Heinz Beanz, said: “We’re always looking for innovative ways to engage with consumers and launching this Facebook app and competition is a great way to reward our loyal fans.
“The app characterises the playful and fun personality of our fans and also brings to the forefront that Heinz Beanz is best enjoyed on toast. Plus, our fans have the chance to win some great prizes, so playing the game is a no-brainer.”