23 November 2012 - 11:18am | posted by | 0 comments

Download your copy of The Drum: 23 November

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Download your copy of The Drum: 23 NovemberDownload your copy of The Drum: 23 November

This issue of The Drum features a social media buzzword poster challenge, created as part of this year's Digital Podge lunch, The Social One, which saw agencies tasked with illustrating buzzwords associated with social. The result is a series of posters which will test whether you know your fail from your follow.

Anatomy of an ad – smart car's skate fortwo
Weapon7 creative directors Jason Cascarina and Anthony McGinty provide a behind the scenes look at the skate fortwo they created for smart, in a case study revealing how the ad was conceived and executed.

Regional review – Yorkshire
Some say if you question a Yorkshireman, he'll give you his answer straight, no nonsense. The Drum caught up with a cross-section of the Yorkshire marketing sector, both agency and client side, to gauge the strength of the creative marketing industries in the region.

This issue also includes:

  • Creative Out of Home Awards results
  • The latest in our series of profiles on influential women in digital – co-founder and chief marketing officer of Blippar, Jessica Butcher
  • A look at challenger brands and their changing identities in 2012
  • An interview with John Lewis marketing director Craig Inglis about the brand's new £6m Christmas campaign
  • Industry reaction to the new ITV logo

Our regular creative round-up, The Works, features recent branding, illustration and design work, including:

  • A series of posters inspired by bad client feedback, created by Mark Shanley and Paddy Treacy in aid of Temple Street Children's Hospital
  • Booklets showcasing best loved fonts as part of Monotype's Pencil to Pixel exhibition
  • Calligraffiti by Dutch artist Niels Shoe Meulman

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