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Bierkeller unveils launch campaign with Radio Airtime Media and Juice FM

German beer house Bierkeller is set to open on 30 November, with a radio advertising campaign to be broadcast for two weeks on Juice FM.

The campaign has been organised by Radio Airtime Media, and features information on attaining free tickets to the opening event.

Describing the Bierkeller as “The Best Fun in Town”, the clip uses clichés and an overstated German accent, along with a dollop of Europop.

The campaign will also include a dedicated microsite on JuiceFM.com, as well as social media activity.

Featured by The Drum