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By Ishbel Macleod, PR and social media consultant

November 23, 2012 | 1 min read

Bath Spa University has unveiled a student recruitment campaign with RH Partners.

The campaign is being shown on regional South West cinemas, 4OD and via YouTube pre-roll.

Tessa Griffiths, head of marketing and communications at Bath Spa University, said: “We were keen to show the range and creativity of our courses and this film demonstrates that in a really original way.”

As well as featuring students in the film, the soundtrack was also created and performed by a student.

Paul Ridgers, MD at RH, said: “Because of the economic background student recruitment campaigns have become very serious over the past few years. We felt it was time to show that the student experience can still be fun and full of energy whilst leading to a great qualification at the end.”

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