Virgin Media and Mo Farah ask people to 'Do The Mobot' to raise funds for the Mo Farah Foundation

Mo Farah and Virgin Media are working together to raise £100,000 for the Mo Farah Foundation, by asking everyone to ‘Do The Mobot’.

The Foundation, set up by Farah and his wife Tania, provides aid to children affected by the drought in the Horn of Africa.

The campaign centres around a dance routine featuring Mo’s memorable ‘Mobot’ move from this year’s Olympic Games. An instruction video has been uploaded to You Tube explaining the steps, and how people can upload their ‘Mobot’ moves. Those uploading a video will be given the chance to feature in the music video for the track which will be release on iTunes in December.

For every video uploaded Virgin Media will donate £2 to the charity, representing Mo’s two gold medals.

The campaign will be supported by a social media drive using the hashtag #dothemobot.

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian