22 November 2012 - 11:24am | posted by | 0 comments

Virgin Media and Mo Farah ask people to 'Do The Mobot' to raise funds for the Mo Farah Foundation

Mo Farah and Virgin Media are working together to raise £100,000 for the Mo Farah Foundation, by asking everyone to ‘Do The Mobot’.

The Foundation, set up by Farah and his wife Tania, provides aid to children affected by the drought in the Horn of Africa.

The campaign centres around a dance routine featuring Mo’s memorable ‘Mobot’ move from this year’s Olympic Games. An instruction video has been uploaded to You Tube explaining the steps, and how people can upload their ‘Mobot’ moves. Those uploading a video will be given the chance to feature in the music video for the track which will be release on iTunes in December.

For every video uploaded Virgin Media will donate £2 to the charity, representing Mo’s two gold medals.

The campaign will be supported by a social media drive using the hashtag #dothemobot.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...

Tennent’s Hee Haw - brand and packaging design

22/01/2015
The Brief Tennent’s Lager tasked 999 with creating the...

GEARS OF WAR 3

21/01/2015
Xbox asked for a social campaign that would create buzz and...

CASE STUDY: Royco

20/01/2015
Redefinition of the target generating trial through...

Martin House Children's Hospice Website

20/01/2015
Project Insight With our growing expertise working with...