Mo Farah and Virgin Media are working together to raise £100,000 for the Mo Farah Foundation, by asking everyone to ‘Do The Mobot’.
The Foundation, set up by Farah and his wife Tania, provides aid to children affected by the drought in the Horn of Africa.
The campaign centres around a dance routine featuring Mo’s memorable ‘Mobot’ move from this year’s Olympic Games. An instruction video has been uploaded to You Tube explaining the steps, and how people can upload their ‘Mobot’ moves. Those uploading a video will be given the chance to feature in the music video for the track which will be release on iTunes in December.
For every video uploaded Virgin Media will donate £2 to the charity, representing Mo’s two gold medals.
The campaign will be supported by a social media drive using the hashtag #dothemobot.