Fashion brand Supertrash launched in London’s Mayfair yesterday, with an advertising campaign including taxi adverts, London Gold bus supersides, London Underground 6 sheets and a full page press ad in Grazia magazine.
Created by The Media Agency Group, the campaign launched with branded taxis bringing guests such as Supertrash creator Olcay Gulsen and presenter, DJ and model Zara Martin to the new store.
Gulsen said: “We are very excited to have acquired our first store in London, beginning our store expansion drive in the UK. Our brand has grown rapidly in Europe since launching in 2004 and we are confident that it will see the same success in the UK market as we have in the Netherlands and Belgium.
“The opening of a first London store at South Molton Street is a significant step forward in the brand’s evolution and marks the beginning of a long-term strategy to significantly increase its presence in the UK, with CBRE instructed to find further prime locations in the capital over the next 12 months.”