Creative agency LOVE has worked with department store Selfridges on an exclusive collaboration bringing the Johnnie Walker ‘Where Flavour is King’ campaign to life by creating a window installation in the flagship Oxford Street store.
London-based set production partners, Millington Associates – who were responsible for the installation – helped LOVE work through the night on the Christmas window display that recreates the latest Diageo print campaign.
The concept behind the campaign was developed by LOVE this summer, followed by an international launch by Diageo in September. The campaign re-introduces the Johnnie Walker striding man as a central character; the first time he has made an appearance in over 50 years.
The Selfridges display aims to promote a selection of the brand’s premium luxury products including Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label, and Johnnie Walker Blue Label Porsche Limited Edition which is exclusive to Selfridges.