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Marketing can change the world

Old Spice fights to save the world in video game by Wieden + Kennedy Portland

Old Spice has unveiled the latest instalment in its Believe in Your Smellf campaign: in which it has created a video%20game,%20promoted%20through%20its%20Twitter%20and%20Facebook.

Entitled%20'Dikembe%20Mutombo%E2%80%99s%204%201/2%20Weeks%20to%20Save%20the%20World',%20the%20video%20game%20shows%20the%20retired%20NBA%20player%20battling%20against%20the%20Mayan%20prediction%20that%20the%20world%20will%20end%20on%2021%20December.

Created%20by%20Wieden%20+%20Kennedy%20Portland,%20the%20campaign%20shows%20Mutombo%20take%20on%20the%20end%20of%20the%20world%20with%20a%20sub%20machine%20gun%20with%20pickle%20laser.

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Ishbel Macleod

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