22 November 2012 - 11:42am | posted by

Old Spice fights to save the world in video game by Wieden + Kennedy Portland

Old Spice has unveiled the latest instalment in its Believe in Your Smellf campaign: in which it has created a video game, promoted through its Twitter and Facebook.

Entitled 'Dikembe Mutombo’s 4 1/2 Weeks to Save the World', the video game shows the retired NBA player battling against the Mayan prediction that the world will end on 21 December.

Created by Wieden + Kennedy Portland, the campaign shows Mutombo take on the end of the world with a sub machine gun with pickle laser.

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