News
Marketing can change the world

Four Minute Warning: TH_NK community strategist and Channel 4’s multiplatform commissioning editor to discuss multiplatform thinking

TH_NK’s community strategist, Rob Hinchcliffe, will be joined by Channel 4’s multiplatform commissioning editor of drama and film, Hilary Perkins, for a panel session on multiplatform thinking at next month’s 4 minute warning conference.

TH_NK's Rob Hinchcliffe will be joined by Channel 4's Hilary Perkins

The session, entitled Adventures in ‘Transmedia Storytelling’, will see Hinchcliffe and Perkins give an insight into the challenges, approaches tips and tricks they’ve encountered working on transmedia projects over the past few years.

The 4 Minute Warning conference, which will begin at 8.30am at The Crystal on Royal Victoria Docks, will examine the ongoing collision between the marketing business and digital. It will give insights into the trends - many of which might seem insignificant now - that are most likely to transform the business models of both agencies and clients; in an shockingly small time frame.

For more information on 4 Minute Warning, including the full line up of speakers, see the conference website.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff