The Duke of Edinburgh’s International Award unveils new brand identity with Dragon Rouge

The Duke of Edinburgh’s International Award has today unveiled a new brand identity, created by Dragon Rouge, with the aim of creating a unified and modern look for the brand.

Laura Thackray, head of communications at The Duke of Edinburgh’s International Award Foundation, said: “To reinforce our new way of working visually and in order to improve our recognition and profile, we needed to create a more consistent look and feel for The Duke of Edinburgh’s International Award. We needed to create an identity that we are all proud of and that works effectively around the world thus providing us with the best opportunity to really build the global recognition and value of the Award.”

The new identity is being unveiled at the Duke of Edinburgh’s International Award Forum in Malta today, with the colour palette reflecting the five sections of the Award; Skills, Adventurous Journey, Physical Recreation, Service and the Residential Project.

Dragon Rouge director of corporate branding and communications, Joe Hale, commented: “The new identity signals a new sense of unity for a unique and important charity that has an immense impact on today’s youth. We are extremely proud to be part of the Award’s future success.”

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Ishbel Macleod

I'm social media manager from The Drum.

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