British Gypsum appoints Cogent Elliott for new product launch
British Gypsum, a leading UK manufacturer and supplier of gypsum-based plastering, has announced the appointment of Cogent Elliott.
The agency has been briefed to work on the launch campaign for a brand new product range, developing and delivering the campaign across different market channels and sectors.
Mike Phillipson, Cogent Elliott CEO, commented: “Our creative solution will provide British Gypsum with real stand-out in a very competitive marketplace. We’re delighted and proud to be working with such a distinguished brand leader.”
Paul Campbell, commercial sector manager at British Gypsum, said: “We saw proposals from a number of different agencies for this project, but Cogent Elliott was chosen because, in addition to the excellent creative concepts they presented, they showed a clear understanding of the challenge and what we wanted to achieve.”
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