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Ad of the Day: Lemsip - Ice Queen

A woman's cold symptoms are represented as ice all about her person as she walks into a freezing home. Only the advertised product can make her feel comfortable and happy again and it starts putting the colour in her cheeks from the very first sip. Not, strictly speaking, how a cold feels but the analogy works nonetheless.

Agency: Havas Worldwide

Film Prod Co: The Love Commercial Production Company

Director: Jon Riche

Producer: Jane Lloyd

Dir of Photography: August Jakobsson

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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