News

490 Global produces online videos to accompany Morrisonscellar.com online taste test

Morrisonscellar.com has partnered with 490 Global to direct and produce a series of web-only videos to accompany its online taste test.

Morrisons Cellar asks three questions to determine wine preference

Morissons launched its multi-channel wine offering, Morissons Cellar, as part of its bid to grow its wine category by £100 million within three years. The websites Taste Test aims to pinpoint peoples’ taste profiles by asking three novel questions: their favourite hot beverage, whether they prefer diet or normal soft drinks, and how much salt they use in food.

Ken Platt, head of multi-channel delivery at Morrisons, commented: “The team at 490 worked tirelessly to deliver such a great result. Morrisons Cellar offers a completely different experience to our competitors and having 490 on board gave us the reassurance that we would achieve everything we wanted and more from the videos.”

Managing director of 490 Global, Barbara Boyes, added: “It has been terrific to be involved with such an exciting project for Morrisons. The Taste Test is truly a ground breaking approach to how consumers identify the right wine for them based on their preferences and not those of others. It certainly worked for my palette!”

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian