Hotel W London at Leicester Square has announced the appointment of W Communications to handle its communications.
Incumbent John Doe, who declined to re-pitch, will continue to work for the hotel until the end of February 2013.
Helen Leighton, area PR director for Starwood Hotels & Resorts, UK and Ireland, said: "W Communications' unique mix of strong commercial insight and best-in-class creativity makes it the perfect partner to take our brand to the next level."
The first project for W Communications is to promote a global film partnership with Intel, called Four Stories, the premiere for which will take place in Leicester Square, with the after party at W London on 27 November.
Warren Johnson, W Communications founder, added: "We're a huge fan of the brand and look forward to helping consolidate the hotel's positioning as a London landmark across the fashion, film, music and design communities."