21 November 2012 - 3:12pm | posted by | 0 comments

W Hotels appoints W Communications for PR

W LondonW London

Hotel W London at Leicester Square has announced the appointment of W Communications to handle its communications.

Incumbent John Doe, who declined to re-pitch, will continue to work for the hotel until the end of February 2013.

Helen Leighton, area PR director for Starwood Hotels & Resorts, UK and Ireland, said: "W Communications' unique mix of strong commercial insight and best-in-class creativity makes it the perfect partner to take our brand to the next level."

The first project for W Communications is to promote a global film partnership with Intel, called Four Stories, the premiere for which will take place in Leicester Square, with the after party at W London on 27 November.

Warren Johnson, W Communications founder, added: "We're a huge fan of the brand and look forward to helping consolidate the hotel's positioning as a London landmark across the fashion, film, music and design communities."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...