21 November 2012 - 7:36pm | posted by | 0 comments

Macy’s reveals Black Friday ad featuring Justin Bieber

US department store Macy’s has unveiled its latest Christmas ad offering which features Justin Bieber.

The TVC promotes Black Friday as well as his Girlfriend perfume, and sees shoppers fainting with ‘Bieber Fever’ when he accidentally winks at them.

In the advert the Justin talks about the upcoming promotion for his perfume with a number of Macy's store employees, who ask him to avoid doing his "wink, nod, smile" routine after what happened "last year".

The clip then shows a flashback of Justin winking at several different shoppers causing them to faint straight away, before then doing to same to his Macy's store helpers in the present day.

“Justin Bieber is one of Macy’s superstar talents with a great sense of humour, and was a hit in last year’s Black Friday commercial,” said Martine Reardon, Macy’s chief marketing officer.

“We’re excited to share another fun look at fans’ extreme reactions to seeing Justin in store as he helps get the message out to shop early at Macy’s for great deals on the most desirable gifts this holiday season.”

The ad was created by JWT New York.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...

The Co-operative Bank - Loans Tool

27/10/2014
The digital strategy required a range of sticky tools and...