US department store Macy’s has unveiled its latest Christmas ad offering which features Justin Bieber.
The TVC promotes Black Friday as well as his Girlfriend perfume, and sees shoppers fainting with ‘Bieber Fever’ when he accidentally winks at them.
In the advert the Justin talks about the upcoming promotion for his perfume with a number of Macy's store employees, who ask him to avoid doing his "wink, nod, smile" routine after what happened "last year".
The clip then shows a flashback of Justin winking at several different shoppers causing them to faint straight away, before then doing to same to his Macy's store helpers in the present day.
“Justin Bieber is one of Macy’s superstar talents with a great sense of humour, and was a hit in last year’s Black Friday commercial,” said Martine Reardon, Macy’s chief marketing officer.
“We’re excited to share another fun look at fans’ extreme reactions to seeing Justin in store as he helps get the message out to shop early at Macy’s for great deals on the most desirable gifts this holiday season.”
The ad was created by JWT New York.