Honda’s new CR-V has launched an online interactive experience, entitled ‘DO-MORE-NEW’, with Collective London, which lets users choose their own background: such as urban, forest or mountain.
Part of an overarching European campaign by Mcgarry Bowen, the user is then provided with information such as weather conditions, things to do and places to stay in their chosen destination, as well as discovering how many miles away they are from the destination.
Adam Cleaver, executive creative director at Collective London, said: “Although the execution is taking place online, we wanted to capture the emotion of exploring and discovering something truly unique in the UK. We created an encounter that consumers can fully interact with and combines useful information about Honda’s amazing CR-V model.”
Allison Verrall, digital marketing executive at Honda UK, added: “Collective brought to life all the possibilities opened up by the DO-MORE-NEW strapline in an engaging and beautifully crafted way. It is about inspiring visitors to take the leap from online to offline, while putting Honda at the heart of their journey.”