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Four Minute Warning: Aurasma and Teleonica Digital global head of partnerships to discuss future impact of Augmented Reality

Aurasma’s head of global partnerships, Matt Mills, will be joined by Telefonica Digital’s global head of partnerships Kelly Wearmouth for a panel session on the future of Augmented Reality at next month’s 4 Minute Warning Conference.

The session, entitled ‘Making Mobile the Star’ will see the pair discuss the offer of AR and the potential impact is has for mobile advertisers in uniting the customer experience with print, outdoor and places.

The 4 Minute Warning conference, which will begin at 8.30am at The Crystal on Royal Victoria Docks, will examine the ongoing collision between the marketing business and digital. It will give insights into the trends - many of which might seem insignificant now - that are most likely to transform the business models of both agencies and clients; in an shockingly small time frame.

For more information on 4 Minute Warning, including the full line up of speakers, see the conference website.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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