Carers Trust unveils first digital campaign created by Intermarketing Agency

Carers Trust has revealed its first digital campaign created by Intermarketing Agency, a digital forest supported by a number of celebrities including Michael Sheen, Hilary Devey and Lembit Opik.

The campaign aims to attract new supporters to Carers Trust, as well as raise funds. The online forest allows users to plant and decorate a unique tree as well as leaving a message of support and solidarity for carers in the UK.

Visitors to the site can share the forest with friends and family encouraging them to either leave a gift underneath their tree for donation or to plant their own virtual tree. Donations will go towards helping Carers Trust support carers throughout the festive season and into the New Year.

The campaign is supported by strategic emails, a targeted display campaign and a social media strategy.

Online manager for Carers Trust, Michele Lambert, commented: “Carers don’t get a break over the festive season, like so many other people do. Traditionally it’s a time of year for thinking of others and we’re hoping that this campaign will raise awareness of carers and funds to help us support these amazing and dedicated people.

“This is our first digital fundraising campaign and we’re hoping the surge in the use of social media will help us to spread our message. Intermarketing Agency’s creative is colourful and eye catching and the fun of being able to design your own personal tree will hopefully engage both existing and new supporters to support our cause.”

Intermarketing Agency managing partner, Jamie Allan, added: “This is a cheerful Christmas campaign designed to spread the message for Carers Trust through social media. It has just gone live, and already had some great results and truly inspirational messages posted.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian