BIMA Awards 2012 revealed: ais London, AKQA, We Are Social, AMV BBDO and WCRS among winners

The BIMA Awards for 2012 have been announced, with glue Isobar, The Mill, AKQA, AMVBBDO and Detica among the winners.

The annual digital awards were last night held at Bankside Vaults, with We Are Social's Get Well Soup campaign for Heinz picking up the Battle of the Brands prize and the Integrated Campaign won by AMV BBDO, Weapon7, unit9 & AMV Lab for the Mercedes campaign Escape the Map.

Agency of the Year was named as ais London, while the Grand Prix was awarded to The Mill.

The full list of winners from the evening can be viewed below:

Grand Prix

DBA In Space – The Mill

Agency of the Year

ais London


GetCash – Nile, SapientNitro and Monitise Group

Minor Miracle

Save the 1Day – ais London


glue Isobar, It's All Lies, They're Not Even Square, Kellog's

Battle of the Brands

We Are Social, Get Well Soup, Heinz

Business to Business

The Mill, DBA in Space, Red Gate

Community Building

ais London, Save the 1Day, Sony Music/SyCo


Detica, Vodafone Retail Application, Vodafone UK

Direct Marketing & Targeted

Indicia, Love Your Wardrobe, Shop Direct -

Education & Outreach

the OTHER media, Wonders of the Universe, HarperCollins


Reactive, Tesco Real Food, Tesco


ais London, Save the 1Day, Sony Music/SyCo


WCRS/Engine, Green Ops - Command a Commando

The Royal Navy - The Royal Marines

Integrated Campaign

AMV BBDO, Weapon7, unit9 & AMV Lab - Escape the Map, Mercedes

Leisure & Culture

Sagittarius Marketing / WIP / Anna Charity, - Headspace Meditation

Mash-ups & Data-Visualisation

Windfall Films and Numiko (website build) - Foxes Live: Wild in the City, Channel 4 Television


AKQA - DK: The Human Body App, Dorling Kindersley


Tree Fu Tom - CBeebies/Blue Zoo/Plug-in Media, BBC/CBeebies

Public Life

Maverick Television - Live From The Clinic, Channel 4

Self Promotion

Twentysix - Gallery of Mo, Gallery of Mo

Social Media

AKQA - Nike Academy, Nike UK


Martin Headon and Olly Wood - Peace One Day


Wieden+Kennedy and Specialmoves - Kaiser Chiefs Bespoke Album Creation Experience KAISER CHIEFS/B-UNIQUE/FICTION RECORDS

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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