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Ad of the Day: Tesco - I Predict A Riot

'I Predict A Riot' by The Kaiser Chiefs provides the musical accompaniment as a family eagerly anticipates the arrival of the Christmas turkey. This campaign is starting to find its feet and it helps that the latest pair of films are half-a-minute long rather than twenty or ten seconds but it's still a surprisingly understated start for W+K.

Agency: Wieden + Kennedy

Creative Team: Chris Groom / Stuart Harkness TV Producer: Marcus Eley Film Prod Co: Somesuch & Co

Director: Daniel Wolfe

Producer: Dougal Meese

Dir of Photography: Lol Crawford

Production Designer: Jamie Leonard

Production Manager: Davina Abrahams

Post-Prod House: The Mill

Editing House: Trim

Editor: Tom Lindsay

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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