20 November 2012 - 11:14am | posted by | 8 comments

New identity for Müller Wiseman Dairies to be phased in over next year

New identity for Müller Wiseman Dairies to be phased in over next yearNew identity for Müller Wiseman Dairies to be phased in over next year

A new identity has been released for Müller Wiseman Dairies following the merger of the two companies earlier this year.

The new branding comes after Muller bought over Robert Wiseman Dairies in January, with the name and identity of Wiseman Dairies incorporating that of its new parent company.

Designed by M3 Communications in Shropshire, the new branding is expected to be phased in over the coming year across packaging, vehicles, dairies and depots.

Ronald Kers, CEO of Müller UK & Ireland Group described the future for Müller Wiseman Dairies as “exciting” with the new identity designed in a bid to reflect the heritage and ambition of both brands.

“We have been careful to use the elements of the brand which people most readily associate with Wiseman and Müller, the cow-print stays and the new identity will be instantly recognisable,” he added.


20 Nov 2012 - 12:52
Ogilvy's picture

They having a laugh? They just stuck the muller logo on top of the Robert Wiseman logo! How much did that cost?

20 Nov 2012 - 13:18
steve_christie's picture

'...with the new identity designed in a bid to reflect the heritage and ambition of both brands' Hahahahahaha!

What a ridiculous attempt to justify an undoubtedly huge fee with designer bullshit!

I've no problem with the logo, it looks ok as both brands are so recognisable but if your brief was a logo 'to reflect the heritage and ambition of brands' and thats what you got, you've been robbed!

20 Nov 2012 - 19:59
Lego J's picture

The cost is irrelevant. The question is "does it work as a logo?"

20 Nov 2012 - 20:54
steve_christie's picture

@Lego J Did you actually understand the words I wrote you muppet? I already said I liked it. My point was more the disconnect between the rationale behind the new identity and what had actually been produced as a final logo.

Since you're clearly an authority, perhaps you'll be able to explain to me why this new logo 'reflects the heritage and ambition of both brands' over and above 'we just joined them together.

By the way, if you're going to go slinging insults around, at least have the balls to use your own name!

21 Nov 2012 - 09:45
Lego J's picture

sorry chappie- was replying to the anonymous guy at the top. @steve_christie

21 Nov 2012 - 14:59
Ogilvy's picture

Actually the cost is highly relevant. You could make that logo on powerpoint in 5 mins. If they've charged money for that, it undermines the design industry as a whole

21 Nov 2012 - 07:37
graeme_longstaff's picture

anyhow back to the 'logo';

it looks terrible even if they paid a fiver for it. what i'm praying is that they're currently beavering away on a lovely rebrand which properly brings together the two companies into one happy family rather than this shocking attempt at a cut and shut.

I actually think my old man could have done this, though his version would have contained some comic sans, he's creative like that.

One last thing... let's not forget that the client is happy with this logo - who knows what M3 proposed before that was turned down. We've all been there!

18 Dec 2012 - 22:40
squig10167's picture

considering the new company name is muller wiseman dairies then the logo isn't too bad and looks alright on the trucks... although it would've been better with an all new logo instead of taking 2 secs on microsoft paint just combining the 2 together


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