New identity for Müller Wiseman Dairies to be phased in over next year

A new identity has been released for Müller Wiseman Dairies following the merger of the two companies earlier this year.

The new branding comes after Muller bought over Robert Wiseman Dairies in January, with the name and identity of Wiseman Dairies incorporating that of its new parent company.

Designed by M3 Communications in Shropshire, the new branding is expected to be phased in over the coming year across packaging, vehicles, dairies and depots.

Ronald Kers, CEO of Müller UK & Ireland Group described the future for Müller Wiseman Dairies as “exciting” with the new identity designed in a bid to reflect the heritage and ambition of both brands.

“We have been careful to use the elements of the brand which people most readily associate with Wiseman and Müller, the cow-print stays and the new identity will be instantly recognisable,” he added.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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