20 November 2012 - 2:10pm | posted by | 10 comments

The Marketing Weak Award: The party's gone wrong for Skoda's baffling 16th Birthday Party ad

So it's that time of the week again folks, when The Drum chooses its piece of marketing communications that made it feel filthy and in need of a shower with a scouring pad - The Marketing Weak Award. This week's smelly pile of cow manure comes in the form of a new Skoda ad – line up your old jokes now folks.

This man is determined to give his daughter the bestest 16th birthday party in the whole wide world, but what's this? The power's failed? How ever will she and her chums listen to 'Hey Now' by The Peter Bič Project and see where they're dancing? Dad's got the solution, of course, and it involves his Skoda Rapid.

Agency: Leagas Delaney (Prague)
Creative Team: Christoph Hohmann / Hermann Waterkamp Film Prod Co: Caviar
Director: Frank Devos

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Comments

21 Nov 2012 - 12:47
gerry.farrell@leith.co.uk's picture
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comments

What happened to Fallon? The last time I looked, they'd just made a Skoda out of cake. And leagas Delaney just made a Skoda out of cheese.

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21 Nov 2012 - 12:54
Alistair Farrant's picture
6
comments

Simply clever? How ironic. If ever we needed another reminder that adverts created to 'work' internationally never do. Some bad dubbing needed to really finish the job...

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21 Nov 2012 - 12:56
Adage Model Agency's picture
3
comments

Hello? Are we missing something here?????? this is something you would expect The Apprentice contestants to produce!!!

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21 Nov 2012 - 13:06
mannd14460's picture
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comments

Oh dear oh dear!

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21 Nov 2012 - 14:02
rosiemilton's picture
48
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I LOVE the Peter Bič Project

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21 Nov 2012 - 19:49
Johnl17559's picture
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comments

"Look Girl's, I can still cut a rug!" Is the point of this to do something so cringeworthy and uncool that it becomes cool?

Now I can show my age though...Are the young people in the Ad really 16? They look much younger. Perhaps, it is a 14 year olds Birthday when dubbed in other countries?

Lastly, why is he blowing up a green condom at the start of the Ad?...Disturbing at every level.

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22 Nov 2012 - 10:32
design8's picture
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comments

So basically what they are saying is really all a Skoda is good for is the flashy lights and the radio - sorry no education there - we all already knew that! At least when they made a cake out of it it had a slightly more appealing use!

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C-C
22 Nov 2012 - 12:25
C-C's picture
3
comments

Insightful stuff.

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22 Nov 2012 - 16:01
mave114208's picture
8
comments

Somebody, somewhere thinks this is a good idea. That should worry us all.

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28 Nov 2012 - 13:35
martindunne's picture
11
comments

Have you seen the press integration for this campaign, it's a full page with no images, just the words: THE NEW SKODA... IT COMES WITH A RADIO THAT CAN BE TURNED UP WHEN NEEDED!

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