Funky Pigeon and Aurasma bring Christmas cards to life

Greetings card specialist Funky Pigeon has teamed up with augmented reality platform Aurasma to bring extra festive cheer this Christmas by bringing its personalised festive 3D cards to life.

The new Funky Pigeon app allows mobile users to create and send personalised cards and postcards as well as bringing the humble Christmas card into the 21st century by added the 3D augmented reality dimension.

“We are always looking for new ways to bring joy and happiness to people through our card designs,” commented Richard Pepper, business unit director of Funky Pigeon. “Working with the specialist team at Aurasma brings a whole new dimension to the world of greetings cards, with not only a personalised card, but one that bursts into life using the 3D augmented reality viewer in the Funky Pigeon smartphone app.”

Smartphone and tablet users simply need to point their devices at the special cards to see a range of cartoon characters, including meandering meerkats, slapstick snowmen, jolly penguins, Santa Claus and Rudolph burst into 3D animated life.

Head of partnerships at Aurasma, Matt Mills, added: “We are delighted to be working with our feathered friends at Funky Pigeon to add a completely new dimension to their range of Christmas cards. The collaboration is an innovative and creative use of our technology, bridging physical cards with amazing mobile experiences.

"It’s great to see old festive favorites like the Snowman and Santa getting a new lease of digital life and bringing Christmas cheer into homes up and down the country.”

Pepper also revealed that Funky Pigeon and Aurasma were also working on “a large range of greetings cards to be launched in the New Year”.

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian