20 November 2012 - 2:55pm | posted by

Co-operative Foods seems to think that food is sexy in accidental topless man tweet pic

The 'saucy' pic on the Co-operative Food pageThe 'saucy' pic on the Co-operative Food page

The people behind the Co-operative Food’s Twitter account must be having a few blushes this afternoon, after tweeting a photo of a topless man on its stream by accident.

The photo, which has now been deleted, was taken by the man in front of a mirror and is being described as a ‘technical hiccup’.

Co-operative Foods has said ‘we think it’s better if we show you food pics instead!’ on its Twitter feed.

At time of writing, the Co-operative’s press office had not replied to a request for comment.

UPDATED: A spokesperson for the Co-operative Food told The Drum: “We are not responsible for posting this photograph on our Twitter feed and are currently investigating how this happened.”

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