Channel 4 to host advertising industry’s brightest prospects
Channel 4 is to invite 60 of the advertising industry’s brightest prospects to a special event hosted by the broadcaster’s senior executive team in order to inspire, inform and entertain the next generation of agency planners and buyers.
4mative will take place on 21 November and is to be hosted by Channel 4's CEO David Abraham, Sales Director Jonathan Allan, Director of Creative Diversity Stuart Cosgrove and Head of Digital and Partnership Innovation Jonathan Lewis.
They will outline what drives the network as an organisation and advertising partner, highlighting the relationship between the channel, their agency and their clients.
Jonathan Allan, Director of Sales at Channel 4 said: "We're really excited to host this first 4mative event. Channel 4 has always played a key role in inspiring and developing new talent inside and outside of our organisation, and this latest initiative contributes and builds on that reputation.
"We highly value the strong relationships we have with our agencies and are committed to go the extra mile to invest in their new talent, to develop the industry's skills and also strengthen their understanding of our media."