BIMA chair Justin Cooke to lead panel discussion on potential from the rapid evolution of technology at 4 Minute Warning
4 Minute Warning, The Drum’s upcoming conference on the rapid evolution of technology and communications, will include a panel session discussing how these changes can become an opportunity for growth. Speaking on the ‘Change is as Good as a Rest’ panel will be Justin Cooke, chair of BIMA, who will be joined by founder and managing director of Wonderful+Brilliant Clare McDonald; Laura Jordan Bambach, creative director of Dare; and George Prest, executive creative director of R/GA. The group will talk about the changes taking place across the media and marketing communications industry and how businesses can use those transitions to their advantage. The conference, which will begin at 8.30am at The Crystal on Royal Victoria Docks, will examine the ongoing collision between the marketing business and digital. It will give insights into the trends - many of which might seem insignificant now - that are most likely to transform the business models of both agencies and clients in a shockingly small time frame. More information on 4 Minute Warning, including the full line up of speakers, see the conference website.