19 November 2012 - 12:26pm | posted by

Would being drunk make you a better creative? The Drum wants to find out

We're conducting an experiment, and we need YOUR help!

Would being drunk make you a better creative? It’s time to settle this once and for all with The Drum’s ‘Newt/Judge Experiment’. Coordinated by Dave Birss, the Newt/Judge Experiment will see two teams go head-to-head to work on the same creative brief before being judged by top industry creatives; the twist is one team will be sober as a judge, the other as pissed as a newt. Speaking of the experiment, Birss commented: "I've got a labcoat and a breathalyser in preparation." Planning for the experiment has been underway in the last few weeks and The Drum is pleased to announce that Marc Lewis, Dare’s Laura Jordan Bambach, and Cubo’s Trevor Chambers have all signed on to judge the experiment, with more to be announced. The Newt/Judge teams will be made up of one senior creative team, one middleweight team and some students, and that’s where we need you. If you’re interested, or know someone who would be, contact newt.judge@gmail.com. The bar is stocked, our lab coats are ready, all we need is you!

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