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Energy Shell

Shell rolls out interactive video to encourage energy use consideration

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By Stephen Lepitak, -

November 19, 2012 | 2 min read

Fuel giant Shell has released a global interactive video which will aim to encourage people to consider the importance that energy plays every day in their lives.

Created by JWT London, the video forms part of the ongoing above-the-line ‘Energy Mix’ campaign and will run as part of Shell’s ‘Let’s Go’ corporate brand initiative, featuring TV executions that will allow online users to control the next stage of the action, while offering further information about the energy being used.

The digital activity will run across Shell’s website, as well as the brand’s YouTube and Facebook pages, which will aim to convey further information about energy and inform about the brand’s contribution to delivering a sustainable future.

The technology that will power the real-time interaction on the video has been developed by Interlude, and is set to appear on the Shell YouTube channel later this week.

Energy Shell

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JWT London

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