Reckitt Benckiser launches £1.8m campaign for Nurofen
Reckitt Benckiser has announced the launch of a new campaign, where it will promote Nurofen Adult alongside Nurofen for Children for the first time. The new advertising copy, with the strapline: ‘Nurofen and your family. Better together’, will focus on the power of Nurofen to alleviate the aches and pains associated with cold and flu. The ad, which breaks today, will also be the first time that Nurofen for Children will be advertised on air since 2009. Reckitt Benckiser’s £1.8million Nurofen campaign will run throughout winter.