Rosetta Stone is giving shoppers and commuters a feel for its unique ‘look, learn and speak’ teaching method with its new Christmas campaign that uses festive humour and Christmas songs to show how much fun learning a new language can be.
Developed by the Brand Action agency MBA, the campaign plays off festive cheer and will run across tube panels and digital display. Rosetta Stone’s 40,000 Facebook fans will also be exposed to the campaign which encourages everyone to share the gift of language this Christmas.
This year people won’t be singing ‘Let it snow’, they’ll be singing ‘Let it schnee, let it snö, let it sneeuwen’. Instead of ‘Oh Christmas tree’ they can sing ‘Oh Christmas arbol, Oh Christmas baum’ or a put a new twist on a classic with ‘Silent nuit, Holy nacht’.
Shirley Marguerite, marketing manager for Europe for Rosetta Stone, commented: ‘Learning a new language can be fun and we’re delighted that MBA have captured that sentiment in an engaging way. We’re anticipating a strong drive to action from this campaign at what is an important time for our sales cycle.”
James Middlehurst, managing partner at MBA, added: “What’s great about the campaign is how it completely highlights how fun learning a new language can be.”