Tweet of the Week: Old Spice

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By Ishbel Macleod, PR and social media consultant

November 16, 2012 | 1 min read

To celebrate the nomination stage of the Golden Twits, the awards that celebrate the best Twitter users, we’re unveiling our favourite Tweet of the Week.

Unfortunately we’ve had nothing as big as President Obama’s ‘four more years’ tweet this week, so we went for this by Old Spice instead.

The brand tweeted on Monday: ‘Sometimes all you need is an inspiring playlist. And Old Spice. We mention that part because we have a business to run.’

We feel this creates a nice blend of randomosity and marketing.

Seen something better? Nominate using #tweetoftheweek

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