Sony promotes latest camera offering with a ‘Real Time Gallery’ exhibition in central London

Last night, 15 November, Sony created what they have claimed to be the world’s first real time digital photography exhibition at a gallery in central London.

Photographers based in London, Paris and Berlin spent the evening capturing images of each city, sending them back the moment they were taken to be exhibited live on gallery walls.

Sony set the photographers the creative task of ‘capturing the light’ of their home cities with Sony’s latest NEX-5R camera, which has built in Wi-Fi. This allowed them to send photos directly to the gallery in London from their separate locations.

As the night progressed, 14 screens on the gallery walls were filled with over 200 images from London photographer Lee Strickland, William Daniels who captured images of Paris and Paul Sullivan who sent images from Berlin.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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