16 November 2012 - 5:26pm | posted by | 0 comments

Sony promotes latest camera offering with a ‘Real Time Gallery’ exhibition in central London

Sony promotes latest camera offering with a ‘Real Time Gallery’ exhibition in central LondonSony promotes latest camera offering with a ‘Real Time Gallery’
Sony promotes latest camera offering with a ‘Real Time Gallery’ exhibition in central London

Last night, 15 November, Sony created what they have claimed to be the world’s first real time digital photography exhibition at a gallery in central London.

Photographers based in London, Paris and Berlin spent the evening capturing images of each city, sending them back the moment they were taken to be exhibited live on gallery walls.

Sony set the photographers the creative task of ‘capturing the light’ of their home cities with Sony’s latest NEX-5R camera, which has built in Wi-Fi. This allowed them to send photos directly to the gallery in London from their separate locations.

As the night progressed, 14 screens on the gallery walls were filled with over 200 images from London photographer Lee Strickland, William Daniels who captured images of Paris and Paul Sullivan who sent images from Berlin.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...