Renault partners with AYO Digital on web project to launch new Renault Clio

To assist with launching the new Renault Clio onto the UK market, Renault has teamed up with Gateshead-based web software development specialist AYO Digital on a website project.

Renault approached AYO Digital to help design and build a sleek, VIP style web interface. Purpose built for invitation-only customers, the site allowed users to login with a unique code to be amongst the first to book a test-drive and receive exclusive information on Renault’s newest electric car, Zoe, that will be available in 2013.

Managing director at AYO Digital, Rob Mathieson, commented: “We are delighted with the outcome of this project. The Renault team had a specific idea of how the website should look so we have built it to their exact requirement and added a few extra special technical aspects.

“For instance, we developed a totally secure portal that is being hosted on a Microsoft Azure cloud platform, allowing the system to scale when large numbers of users access it. As this was being rolled out to 137 dealerships nationwide, the website had to be able to handle a large amount of traffic.

“The platform allowed us to issue invitations to 135,000 lucky customers who were invited to test-drive the new Clio.”

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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