16 November 2012 - 4:04pm | posted by | 0 comments

Renault partners with AYO Digital on web project to launch new Renault Clio

Invitations were sent out to book test drives in the new model Clio Invitations were sent out to book test drives in the new model Clio

To assist with launching the new Renault Clio onto the UK market, Renault has teamed up with Gateshead-based web software development specialist AYO Digital on a website project.

Renault approached AYO Digital to help design and build a sleek, VIP style web interface. Purpose built for invitation-only customers, the site allowed users to login with a unique code to be amongst the first to book a test-drive and receive exclusive information on Renault’s newest electric car, Zoe, that will be available in 2013.

Managing director at AYO Digital, Rob Mathieson, commented: “We are delighted with the outcome of this project. The Renault team had a specific idea of how the website should look so we have built it to their exact requirement and added a few extra special technical aspects.

“For instance, we developed a totally secure portal that is being hosted on a Microsoft Azure cloud platform, allowing the system to scale when large numbers of users access it. As this was being rolled out to 137 dealerships nationwide, the website had to be able to handle a large amount of traffic.

“The platform allowed us to issue invitations to 135,000 lucky customers who were invited to test-drive the new Clio.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

British Triathlon Federation – Commonwealth Games social media campaign

30/09/2014
Winning a competitive pitch was only the first stage in our...

The K'NEX best thing

29/09/2014
The Challenge To re-invigorate the K’NEX construction brand...

New Balance Virtual Learning Environment

25/09/2014
Helping New Balance to develop a word class Virtual...

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...